• Architect and launch the end-to-end sales and marketing strategy for PROVE’s Bulk Purchase product. • Segment the provider landscape, identify highest value targets, and develop differentiated value propositions, messaging frameworks, and tailored collateral for each group. • Build a structured demand generation engine that blends targeted outbound programs, high impact inbound channels, industry events, publications, and strategic partnerships. • Represent PROVE as a subject matter expert and thought leader in the personal injury ecosystem, including conferences, webinars, and industry forums. • Create competitive positioning and messaging that differentiates PROVE in the market. • Lead development of all market facing materials, including pitch decks, production overviews, case studies, industry primers, and event collateral that clearly articulate PROVE’s Bulk Purchase value. • Develop a publishing strategy that includes white papers, educational content for providers, and PROVE authored insights that establish thought leadership in the market. • Drive predictable pipeline growth through structured outbound programs and effective conversion of inbound leads. • Own the full sales cycle from initial outreach and needs assessment through qualified opportunity creation and smooth handoff to the investment team for structuring and closing. • Build and scale a high performing sales and business development team, including recruiting, onboarding, training, and ongoing performance management.