• Own and optimize the full digital customer journey, spanning awareness, consideration, evaluation, trial, activation, and sales engagement. • Design cohesive experiences across marketing web, in-product touchpoints, trials, demos, and self-serve flows, ensuring continuity from first visit to product usage. • Translate GTM strategy into clear journey architectures that support both no-touch / PLG motions and sales-assisted pathways. • Define what “engagement” means within our GTM model and operationalize it through measurable behaviors (e.g., progression, activation, depth of use, conversion velocity). • Lead funnel diagnostics across traffic sources, content, journeys, and product touchpoints to identify friction, drop-off, and growth opportunities. • Use qualitative and quantitative insights (behavioral data, experimentation, feedback loops) to inform continuous optimization. • Partner closely with Product and Growth teams to design self-serve journeys, activation flows, and product-led pathways that increase adoption and expansion. • Ensure web and pre-product experiences meaningfully feed trials, demos, onboarding, and in-product engagement. • Contribute to PLG strategy by aligning digital experiences with activation, retention, and usage outcomes. • Evolve the web experience for the next generation of discovery, including answer-engine optimization (AEO), AI search readiness, structured content, and schema strategy. • Lead initiatives around AI-powered personalization, automated content structuring, and predictive journey optimization to scale relevance and performance. • Ensure digital surfaces are optimized for both human users and machine-driven discovery (search, assistants, copilots). • Own international web and journey considerations, including regional SEO/AEO, localization strategy, and market-specific optimization. • Balance global consistency with regional relevance to drive performance across priority markets. • Act as a connective leader across web, product, content, campaigns, brand, and analytics to deliver a unified digital experience. • Partner with Sales and Marketing leaders to ensure digital engagement meaningfully supports pipeline creation, acceleration, and product adoption. • Influence roadmaps, priorities, and investment decisions through data-backed insights and clear articulation of impact.