The Senior Manager, Digital Experience & Growth Journeys owns the end‑to‑end customer journey across web and in‑product surfaces, from initial awareness through consideration, activation, and revenue‑generating engagement. This role goes beyond website management to orchestrate scalable, self‑serve, and product‑led experiences that drive conversion velocity, pipeline influence, and product outcomes.

Operating at the intersection of web, product, content, growth, and GTM, this leader uses behavioral insights, funnel diagnostics, and AI‑enabled optimization to continuously improve how customers discover, evaluate, activate, and adopt our products across global markets.

Key Responsibilities

End‑to‑End Customer Journey Ownership

• Own and optimize the full digital customer journey, spanning awareness, consideration, evaluation, trial, activation, and sales engagement.
• Design cohesive experiences across marketing web, in‑product touchpoints, trials, demos, and self‑serve flows, ensuring continuity from first visit to product usage.
• Translate GTM strategy into clear journey architectures that support both no‑touch / PLG motions and sales‑assisted pathways.

Funnel Performance, Diagnostics & Insights

• Define what “engagement” means within our GTM model and operationalize it through measurable behaviors (e.g., progression, activation, depth of use, conversion velocity).
• Lead funnel diagnostics across traffic sources, content, journeys, and product touchpoints to identify friction, drop‑off, and growth opportunities.
• Use qualitative and quantitative insights (behavioral data, experimentation, feedback loops) to inform continuous optimization.

Product‑Led & Self‑Serve Growth

• Partner closely with Product and Growth teams to design self‑serve journeys, activation flows, and product‑led pathways that increase adoption and expansion.
• Ensure web and pre‑product experiences meaningfully feed trials, demos, onboarding, and in‑product engagement.
• Contribute to PLG strategy by aligning digital experiences with activation, retention, and usage outcomes.

AI‑Ready, Search‑Forward Digital Experience

• Evolve the web experience for the next generation of discovery, including answer‑engine optimization (AEO), AI search readiness, structured content, and schema strategy.
• Lead initiatives around AI‑powered personalization, automated content structuring, and predictive journey optimization to scale relevance and performance.
• Ensure digital surfaces are optimized for both human users and machine‑driven discovery (search, assistants, copilots).

Global, Multi‑Market Optimization

• Own international web and journey considerations, including regional SEO/AEO, localization strategy, and market‑specific optimization.
• Balance global consistency with regional relevance to drive performance across priority markets.

Cross‑Functional Leadership & Alignment

• Act as a connective leader across web, product, content, campaigns, brand, and analytics to deliver a unified digital experience.
• Partner with Sales and Marketing leaders to ensure digital engagement meaningfully supports pipeline creation, acceleration, and product adoption.
• Influence roadmaps, priorities, and investment decisions through data‑backed insights and clear articulation of impact.

What Success Looks Like

• Improved conversion velocity across key funnel stages (visit → engagement → activation → revenue impact).
• Clear linkage between digital engagement and pipeline, trial, demo, or product usage outcomes.
• Scalable, self‑serve journeys that reduce friction and increase activation without added sales touch.
• Strong global performance driven by localized, search‑optimized, AI‑ready digital experiences.
• Trusted partnership across product, growth, marketing, and sales teams.

Qualifications

• 8-10+ years leading digital experience, content, growth, or web strategy in a B2B or product‑led environment.
• Proven experience owning complex, multi‑stage customer journeys tied to business outcomes.
• Deep understanding of PLG motions, self‑serve funnels, and activation metrics.
• Strong analytical mindset with hands‑on experience using funnel analysis, experimentation, and behavioral insights.
• Experience operating at global scale with localization and regional optimization.

Preferred Experience

• Experience with AI‑driven personalization, structured content systems, or predictive optimization.
• Familiarity with modern SEO evolving into AEO and AI search ecosystems.
• Background partnering closely with Product and Growth teams on in‑product experiences.