• Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions • Prepare weekly analysis on the performance of campaigns and measure profitability • Analyze player behaviors and create segmentations and offers that align with playing style • Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis • Collaborate with content, design, and product teams to deliver engaging and relevant promotions • Manage communications across email, SMS, push notifications, and in-app messages • Identify key sports and casino events in the market and align with special promotions • Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows • Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate) • Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.