• Delivers sales performance and brand Key Performance Indicators (KPIs) to meet and/or exceed regional sales plan within timelines and expense budgets; Collaborates cross-functionally to ensure region’s priorities, activities and engagement plans are aligned with brand strategy and national strategic goals, targets and priorities optimizing strategic momentum and driving brand success; Achieves business results and identifies short and long term opportunities and tactics through strategic thinking and business planning; Proactively addresses obstacles and works through issues independently and/or cross-functionally, as appropriate, to find solutions • Drives sales performance through on-boarding, training, development, coaching, leadership by example, mentoring and continuous motivation of sales representative team; Optimizes sales representative performance by: setting sales goals/targets, conducting field rides, prioritizing call points, analyzing sales data and KPIs, etc. to continuously improve region sales performance, leverages business relationships to better meet HCP and patient needs; Identifies top talent and develops individuals for future opportunities • Ensures, supports and provides regular updates and feedback to sales team to enhance skills (i.e., medical, technical, selling, business acumen, analytics and other special in-field knowledge) needed to execute specific and integrated action plan for assigned region; Maintains transparency and open communication through consistent and clear messaging and feedback (i.e., coaching, quarterly, mid-year, end-of-year reviews, etc.) • Actively participates in strategic and tactical building of comprehensive, strategic sales plan including, but not limited to: specific, measurable, action oriented objectives in accordance with regional and national goals, manages necessary funds and resources and ensures ethical, targeted allocation towards maximizing sales and ROI; Clearly communicates sales and brand strategy and tactics to regional sales team and ensures implementation according to proper federal, state and company Good Promotional Practice guidelines and Health Care Compliance policies • Analyzes data and metrics to evaluate progress against objectives; Oversees and supports local/regional territory planning, resource allocation and budget accountability; Understands and identifies HCP needs and collaborates with sales reps to identify, foster and build successful customer relationships; Proactively and continuously strives to serve key stakeholder needs, expectations and challenges to build trusted key stakeholder relationships • Discerns local marketplace trends and makes decisions based on data analysis and resources impacting accounts