• Diagnose the real constraints to revenue growth—whether conversion, activation, churn, or product experience—and prioritize the changes most likely to move the needle • Own and improve the full Sparks funnel; be willing to redesign onboarding flows, paywalls, and core mechanics when needed, not just run incremental tests • Ship at least one meaningful experiment per week, with clear hypotheses, instrumentation, and documented learnings • Build and maintain a prioritized growth roadmap informed by funnel analysis, user research, and data—without relying on dedicated data science support • Develop a deep understanding of why parents retain or cancel and translate those insights into product improvements • Partner directly with engineering: write clear specs and work hands-on to get things shipped • As Sparks begins experimenting with paid acquisition, help design the product loops that make paid channels ROI-positive