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Role Description

The Senior Manager, Marketing Activation & Operations is a senior individual contributor role responsible for the execution and operational delivery of marketing programs across channels. This role plays a critical part in ensuring marketing initiatives are implemented with speed, consistency, and a high bar for quality.

• Serve as the primary owner responsible for getting marketing work live across owned channels, with a particular focus on organic social and email
• Work cross-functionally with Creative, Events, Product Marketing, Web Development and others to gather inputs and ensure work is ready to deliver
• Take full responsibility for the quality, accuracy, and timeliness of execution across assigned programs
• Act as the day-to-day writer and publisher for organic social and email
• Draft, edit, and finalize B2B marketing copy that is clear, effective, and aligned
• Provide clear creative direction to the Creative team for visual assets (e.g., hero images, supporting graphics)
• Adapt leadership inputs and direction into polished, ready-to-deliver content while preserving voice and intent
• Apply strong editorial judgment to determine when work is ready to deliver and when refinement is required
• Own day-to-day execution of social and email programs within HubSpot, including drafting, building, segmentation, QA, and deployment
• Build and manage lists, segments, and basic workflows to support accurate targeting, reliable delivery, and clean downstream data
• Perform ongoing data quality checks related to email execution, including list hygiene, field usage, and segmentation logic
• Conduct validation, quality control and cleanup on CRM data
• Maintain naming conventions, operational hygiene, and executional consistency to support reporting and contribute to the long-term vision of a trusted, scalable marketing database

Qualifications

• 5-8+ years of experience in marketing, lifecycle marketing, growth marketing, or a related role
• Hands-on experience executing campaigns and reporting in HubSpot or a comparable marketing automation platform
• Strong writing and editing skills, with demonstrated success producing clear, effective marketing copy
• Passion for operating across both creative execution and operational systems
• High attention to detail, strong organizational skills, and a bias toward action
• Comfort operating in a consistently high-gear role on a capable, high-performing team
• Strong team player with the ability to work effectively across functions
• High internal standards for quality and follow-through

Company Description

LG Ad Solutions is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.