• Content Creation (Paid & Organic) - Concept, film, and edit high-energy content (TikTok, Reels, Shorts) that feels native to the platform (roughly 2 videos per day, dependent on a new launch or promo). - Capture and edit aesthetic photo and video assets specifically for our email newsletters - bringing our herbal rituals to life in our customers' inboxes through GIFs and lifestyle imagery. - Capture behind-the-scenes moments, events, and day-to-day operations to keep our brand feeling human and transparent. - Maintain an organized library of b-roll, product footage, and community UGC so our social team always has a bank of "evergreen" content to pull from. - Partner with the growth team to produce "UGC-style" ads that stop the scroll and drive conversions. - Identify top-performing organic posts and "remixing" them into high-converting ad formats for our Growth team, ensuring a seamless bridge between organic storytelling and paid performance. - Brainstorm fresh post ideas and write punchy, brand-aligned copywriting for social captions, ensuring the brand voice is consistent and engaging. • Platform Management & Broadcast Channel - Own our Instagram Broadcast Channel. This is our "inner circle" - you’ll be responsible for keeping it active with exclusive polls, voice notes, and early-access drops. - Transition followers from "passive observers" to "active participants" by fostering two-way conversations. - Moderate comments, answer DMs with personality (no "corporate-speak" here), and identify brand advocates who we should be rewarding. - Work with Social Media Manager to support the social media calendar, scheduling and publishing content across all social platforms. - Support Social Team with weekly reporting. • Community Building - Execute strategies to grow our community footprint through partnerships, challenges, and outreach. - Work closely with our Social Media Manager and Influencer Specialist to come up with ways to foster a loyal and engaged community. - Act as the "eyes and ears" of the company, reporting back on what the community loves, hates, or is asking for next. - Taking the lead on proactive community outreach, commenting on tagged posts, DMs, engaging with customer stories, and fostering loyalty