• Craft a rich, continuous pipeline of compelling content in support of overall GTM strategy that will be used in multiple touch points across the user journey. Content types can include: Case studies, industry reports, e-books, webinars, videos, blog posts, promotional copy, emails, etc. • Responsible for the customer story pipeline; identifying and delivering content telling customer stories in a format that best aligns to the GTM strategy (such as; case study, guest blog post, speaker presentation, etc). • Monitor, and optimize content performance based on data. • Own, devise, and deliver content strategy in alignment with business goals, such as demand generation requirements. • Collaborate closely with cross-functional teams towards a joint goal of GTM success.