• Create Strategies and lead team efforts to maximize sell-through of Pure products within Channel • Manage and be the main point of contact for existing partners • Aggressively drive partners to maximize sales and total partnership potential through sales best practices, training and support • Manage sales orders and provide status to partner and/or manager • Communicate masterfully with partners on new product offerings • Work with marketing to drive programs and events to extend the relationships to new prospects • Keep abreast of competition, competitive issues and products • Attend and participate in sales meetings, product seminars and trade shows • Conduct contract negotiations & define and execute partner sales plans