• Together with Chief Growth Officer, own the full-funnel demand generation strategy and execution: paid and organic acquisition, content-to-lead programs, account-based marketing, partner co-marketing, lifecycle email nurture, and conversion optimization • Define and evolve brand architecture and messaging that differentiates Heartbeat in payer/provider/employer markets; • Collaborate with Chief Growth Officer for conference and event strategy and own “end‑to‑end” conference program management (budgeting, management of conference contracts, logistics, vendor management, booth production, shipping, staffing plans, run‑of‑show, onsite execution); • Lead capture workflows, qualification criteria, and integration into CRM for any marketing related campaigns • Ownership of the collateral library: creation, version control, compliance review, and distribution • Lead media relations, analyst relations, management of external marketing agencies and collaboration with external partners. • Collect, measure, and report on earned coverage and impact • Manage applications and submissions for industry awards, nominations, etc. • Work with Senior Designer to create sales-ready assets (decks, case studies, battle cards) • Build, mentor, and scale a high-performing team (demand, content, creative, events, comms); manage agency and vendor relationships and the marketing budget.