Veeva Systems
The Industry Cloud for Life Sciences
Marketing Operations Manager
Marketing OperationsMarketing OperationsFull TimeRemoteTeam 1,001-5,000H1B SponsorCompany SiteLinkedIn
Location
Massachusetts
Posted
40 days ago
Salary
$75K - $125K / year
Bachelor Degree3 yrs expEnglish
Job Description
• Own and optimize HubSpot and connected marketing systems, ensuring high data quality, completeness, and scalable data governance practices
• Identify, recommend, and implement Marketing Operations process improvements to increase efficiency, improve data flow, and enhance reporting clarity
• Design, manage, and optimize lead scoring, routing, and lifecycle workflows to support a strong MQL-to-Sales handoff and alignment with Sales teams
• Build and optimize nurture programs using segmentation and behavioral insights to drive engagement, conversion, and pipeline growth
• Develop and maintain dashboards and reporting that provide visibility into campaign performance, funnel health, and customer behavior trends
• Monitor and analyze monthly operational KPIs, identifying trends and providing actionable insights to inform optimization decisions
• Create and manage targeted lists and persona-based segmentation to enable personalized campaigns and support ABM initiatives across the business
Job Requirements
- 3+ years of Marketing Operations experience in a B2B SaaS or high-tech environment, with HubSpot as the primary marketing automation platform
- Strong proficiency in HubSpot, including workflow management, integrations, imports/exports, and data governance
- Demonstrated ability to analyze, cleanse, and maintain contact and account-level data, ensuring accuracy, completeness, and consistency across marketing systems
- Hands-on experience designing and optimizing lead scoring, lifecycle stages, and routing workflows to support effective alignment between Marketing and Sales
- Proven experience building and executing email and nurture campaigns, creating segmented lists and audiences, and leveraging HubSpot reporting and dashboards to deliver actionable insights
- Analytical mindset with the ability to report on campaign and funnel performance, identify trends, and recommend optimizations to improve conversion, influence, and marketing efficiency
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
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