• Obtain an understanding of the assigned product categories, competition, segmentation, and the positioning of Meridian within the marketplace. • Develop annual Global Marketing Plan and execute strategies in order to meet revenue and earnings expectations. • Measure progress weekly, working closely with sales operations and finance. • Demonstrate proficiency with CRM, financial reporting systems, and other Marketing resources. • Make data driven decisions on how to improve processes to drive sales outcomes. • With Global Field input, develop and execute tactics that will drive commercial teams to achieve short- and long-term goals. • Clearly communicate objectives, segmentation, key messages, value proposition, positioning, tactics and expected follow up. • Develop and execute product marketing strategies and tactical plans to drive awareness, demand, and adoption of our products in the target market. • Conduct market research to understand customer needs, competitive landscape, and market trends, and use insights to inform product positioning and messaging. • Collaborate with cross-functional teams, including strategic marketing and commercial teams to develop product launch plans, marketing campaigns, and sales enablement materials. • Create compelling product messaging, value propositions, and positioning statements that resonate with target audiences and differentiate our products in the market.