• Responsible for implementing a strategy to execute coordinated marketing deployment across key accounts and regional markets • Conducts the planning and execution of promotional programs to support the overall CARVYKTI brand position in targeted markets • Ensures close coordination with commercial colleagues, key account management, market access, and alliance partners • Evaluates local marketing trends, field/customer insights, competitive intelligence, and market research to inform and guide strategies using both personal and non-personal channels • Monitoring local payer and employer dynamics, competitive landscape, referral patterns, and other factors influencing product and brand choice • Leveraging insights to create and refine sales assets and outreach approaches for academic and community oncology accounts • Collaborating closely with the marketing professional promotion team, external agencies, key internal stakeholders, and cross-functional groups • Developing and operationalizing channel strategies for CARVYKTI within oncology community practices • Building and cultivating long-term relationships with local KOLs to drive educational engagement