Responsible for the development and performance of all sales activities in assigned market segment. Supports and develops growth plans for the given market and customer base. Responsible for year on year bookings growth for Prime equipment aligned with the overall company strategy Annually develops a business plan and sales strategy for key accounts that ensure attainment of company sales goals and profitability Initiates and coordinates development of action plans to penetrate new markets Assists in the development and implementation of marketing plans as needed Develops relationships across a broad range of disciplines in target accounts to support account development and growth Responsible for presenting new product developments and business strategies to customer base within assigned market Provides timely feedback to senior management regarding performance Provides timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin Creates and conducts proposal presentations and RFP responses Controls expenses to meet budget guidelines Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team Delegates authority and responsibility with accountability and follow-up Sets examples in areas of personal character, commitment, organizational and selling skills, and work habits Maintains contact with all clients in the market area to ensure high levels of client satisfaction Demonstrates ability to interact and cooperate with all company employees