We are seeking a Senior Manager, Customer Lifecycle Marketing to design, implement, measure, and continuously improve marketing programs that engage existing customers throughout their lifecycle. This role focuses on driving product adoption, usage, and ultimately renewal through a mix of marketing tactics and experiences, including email campaigns, webinars, online forums, and more. Plan, launch, and optimize multi-channel campaigns to drive product adoption and retention across our customer base. Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans. Partner cross-functionally on campaign planning and execution; provide structure, measurement, and optimization guidance. Work cross-functionally with Content, PMM, and Design to align messaging and assets to campaign goals. Design and optimize automated journeys for nurture, engagement, and onboarding. Standardize campaign reporting and dashboards for consistent visibility into performance.