The Associate Director, Thought Leader Liaison is a strategic, field-based commercial role responsible for building trusted relationships with key opinion leaders and driving the execution of the organization’s thought leader and regional marketing strategy. This position reports to the Director, HCP and KOL Marketing. Connects field insights to brand strategy. Ensures scientific credibility in customer engagements. Fosters advocacy through peer-to-peer education and regional initiatives. Requires 60-75% travel, including attendance at national and regional meetings, congresses, and customer engagements. Essential Duties and Responsibilities Thought Leader Engagement & Advocacy Identify, cultivate, and maintain professional relationships with national, regional, and emerging KOLs and other key stakeholders. Assess where customers are in their engagement and advocacy journey and deploy tactics to deepen engagement and advocacy. Identify and secure KOLs for key projects and initiatives. Conduct 1:1 and small-group engagements to strengthen advocacy and enhance understanding of the disease area and product data. Collaborate with the thought leader strategy lead and other cross-functional teams to develop/update KOL strategy and engagement plans. Identify, cultivate, and maintain professional relationships with national, regional, and emerging KOLs and other key stakeholders. Assess where customers are in their engagement and advocacy journey and deploy tactics to deepen engagement and advocacy. Identify and secure KOLs for key projects and initiatives. Conduct 1:1 and small-group engagements to strengthen advocacy and enhance understanding of the disease area and product data. Collaborate with the thought leader strategy lead and other cross-functional teams to develop/update KOL strategy and engagement plans. Insights Generation & Market Intelligence Gather and share actionable insights from KOL interactions to inform brand strategy and execution. Identify and monitor emerging trends, sentiment shifts, and competitive activity, ensuring timely communication to the broader commercial organization. Stay current on data readouts, congress presentations, and scientific developments to support informed KOL discussions. Gather and share actionable insights from KOL interactions to inform brand strategy and execution. Identify and monitor emerging trends, sentiment shifts, and competitive activity, ensuring timely communication to the broader commercial organization. Stay current on data readouts, congress presentations, and scientific developments to support informed KOL discussions. Regional Marketing & Cross-Functional Collaboration Translate national brand strategy into actionable regional marketing plans including key account strategy and plans that address regional opportunities and barriers. Lead regional cross-functional initiatives in collaboration with Sales, Medical Affairs, and other cross-functional partners in a compliant manner. Partner with sales and medical leadership teams and field teams to ensure strategic alignment across KOLs, accounts, and customer segments. Act as a collaborative, field-based marketing partner to Sales and Medical, supporting account access and relationship development, especially in hard-to-reach or strategically important accounts. Identify and facilitate educational and partnership opportunities with professional societies and centers of excellence. Translate national brand strategy into actionable regional marketing plans including key account strategy and plans that address regional opportunities and barriers. Lead regional cross-functional initiatives in collaboration with Sales, Medical Affairs, and other cross-functional partners in a compliant manner. Partner with sales and medical leadership teams and field teams to ensure strategic alignment across KOLs, accounts, and customer segments. Act as a collaborative, field-based marketing partner to Sales and Medical, supporting account access and relationship development, especially in hard-to-reach or strategically important accounts. Identify and facilitate educational and partnership opportunities with professional societies and centers of excellence. Peer-to-Peer Education & Speaker Programs Lead compliant execution of regional speaker programs and P2P educational events. Provide ongoing coaching and feedback to ensure message consistency and speaker excellence. Partner with field teams to identify, vet, and contract qualified speakers based on regional needs. Collaborate with regional business directors to plan and execute programs aligned with educational priorities. Lead compliant execution of regional speaker programs and P2P educational events. Provide ongoing coaching and feedback to ensure message consistency and speaker excellence. Partner with field teams to identify, vet, and contract qualified speakers based on regional needs. Collaborate with regional business directors to plan and execute programs aligned with educational priorities. Congress Planning & External Engagement Lead thought leader engagement planning and execution at key national and regional congresses. Coordinate on-site KOL meetings, non-CME educational events, and customer receptions in collaboration with cross-functional teams. Partner across Sales, Medical Affairs, and cross-functional teams to ensure coordinated and compliant external engagement. Lead thought leader engagement planning and execution at key national and regional congresses. Coordinate on-site KOL meetings, non-CME educational events, and customer receptions in collaboration with cross-functional teams. Partner across Sales, Medical Affairs, and cross-functional teams to ensure coordinated and compliant external engagement.