Freelance Paid Ads Specialist
Location
United States
Posted
16 days ago
Salary
Not specified
No structured requirement data.
Job Description
Job Requirements
- 3+ years of hands-on experience managing Meta / Instagram ads
- Comfortable owning campaigns independently
- Strong grasp of targeting, optimization, and performance analysis
- Clear communicator, especially when explaining results to non-ads specialists
- Organized, reliable, and responsive
- Agency experience is a strong plus
- Bonus: experience working across multiple clients or verticals
- Develop a clear, practical Meta ads approach aligned with campaign goals
- Set up campaigns, ad sets, and tracking in Meta Ads Manager
- Manage budgets, bids, and pacing
- Monitor performance daily and flag issues or opportunities proactively
- Test audiences, formats, and placements within Instagram
- Optimize toward agreed-upon KPIs
- Provide weekly performance updates
- Communicate clearly, concisely, and proactively
- Work closely with strategists and designers to ensure ads are aligned with creative intent
Benefits
- This is a one-month freelance engagement to start.
- Month 1: ~$2,500-$3,000 (setup, launch, and early optimization)
- If renewed: ~$2,000–$2,250/month ongoing, reflecting a lighter, steady-state scope
- Compensation is commensurate with experience.
- Ongoing work is contingent on client renewal and performance.
- Logistics
- Remote role
- Strong preference for someone based in the Tri-State area (NY / NJ / CT)
- General availability within 10 am – 6 pm EST
- About the Ongoing Opportunity
- Potential for additional paid media projects
- Ongoing ads support for retained clients
- Deeper collaboration as the marketing practice continues to grow
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