• Plan and execute coordinated, multi-channel campaigns — ensuring channels work together across the buyer journey. • Channels include: Email marketing, Paid social, Paid search, Webinars / virtual events, Website landing pages • Content Development & Messaging Alignment: Translate positioning into compelling, performance-driven campaign messaging. You don’t need to be a full-time copywriter but you know what strong content looks like and can produce and refine it effectively. • Develop strong value propositions aligned to persona and funnel stage • Write high-performing content (with AI and team support), including: Blog posts, Video scripts, Emails, Landing pages, Ad copy, Long form content • Adapt messaging for awareness, engagement, and conversion stages • Channel Performance Optimization: You are data-informed and comfortable optimizing campaigns. You understand that performance is measured by pipeline impact — not just activity metrics. • Manage budgets and pacing for your programs/channels • Run A/B tests (subject lines, ads, landing pages) • Optimize for CTR, CVR, CPL, and pipeline contribution • Identify underperforming messages or assets and iterate quickly • Marketing Automation & CRM Proficiency: You understand how leads move from campaign to pipeline. You ensure campaigns are trackable, measurable, and aligned to revenue reporting. • Working knowledge of: HubSpot, Salesforce, Basic segmentation and nurture setup, UTM tracking and attribution fundamentals, Strong partnership with marketing and sales operations • Project Management & Cross-Functional Coordination: You can independently drive campaigns from concept to launch. • Build campaign timelines, Coordinate across content, design, sales, ops, demand gen, and product marketing • Manage multiple assets and deadlines simultaneously • Keep launches on track in a fast-paced environment • Manage and optimize campaign performance