• Own the end-to-end execution of integrated, multi-channel marketing campaigns that drive new logo acquisition and customer expansion within the Small Market segment • Build, launch, and optimize email, SMS, landing pages, nurture programs, and e-commerce experiences using marketing automation and AI-enabled tools • Partner with Sales, Customer Success, Product Marketing, and RevOps to ensure strong lead flow, accurate attribution, and alignment with go-to-market priorities • Coordinate paid media, SEO, and digital initiatives with external vendors to generate consistent, qualified pipeline • Track and optimize performance across channels, using data to improve conversion rates, pipeline contribution, expansion revenue, and ROI • Use AI and automation to streamline campaign workflows, reduce manual effort, and create scalable efficiencies across marketing operations • Manage campaign timelines, asset coordination, and cross-functional execution • Track, analyze, and optimize campaign performance across channels with a focus on pipeline contribution and revenue impact • Monitor KPIs including MQLs, SQLs, conversion rates, cost per opportunity, pipeline influence, expansion revenue, and ROI • Serve as the primary marketing point-of-contact for Small Market Sales and Customer Success