• Own the development and execution of HCP brand strategy grounded in deep understanding of clinical data, existing standards of care, treatment guidelines, and competitive dynamics. • Translate strategic insights including segmentation, decision drivers, and prescribing behaviors into launch readiness plans and prioritized HCP engagement tactics. • Lead development and execution of positioning, messaging and creative, as well as integrated HCP campaigns, including personal and non-personal channels • Serve as a core member of launch leadership teams ensuring alignment of brand and HCP strategy across functions. • Partner closely with the Patient & Consumer Marketing lead and Digital team to deliver aligned omnichannel strategy and integrated activation across HCP, patient, and digital touchpoints. • Actively partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives. • Work closely with Medical, Legal, Regulatory, and Compliance to ensure compliant and aligned messaging and execution. • Collaborate closely with Medical Affairs to integrate clinical data and real-world experience into HCP brand strategy and ensure aligned evidence generation planning • Establish performance indicators to assess and optimize launch performance and promotional effectiveness. • Develop and manage relationships with external vendors and agency partners • Manage HCP marketing budget and resource allocation