We are looking for a prolific and talented Social Media Manager to take ownership of NORY’s Instagram presence. What we do is incredibly fun - we help young children create robotic inventions that in turn help the people around them. Project prototypes, thought-provoking discussions, and children’s big silly smiles provide endless content to share with the world. You will act as the primary storyteller for our brand, capturing meaningful moments through video and imagery to pinpoint our key values and connect them with parents and teachers. Develop and manage a structured Instagram content calendar. Grow followers and engagement intentionally (focusing on impact and community, not just vanity metrics). Maintain strong brand consistency and tone. Create engaging Reels that showcase camp projects and joyful moments. Edit short-form videos optimized for reach and retention. Capture both the emotional energy and the educational depth of our programs. Write captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about. Design simple, clean graphics when needed. Turn curriculum themes into compelling weekly narratives. Track engagement metrics and growth trends. Identify what content drives saves, shares, and inquiries. Adjust strategy continuously based on data.