• Develop and execute cohesive, multi-channel campaigns (digital, social, traditional, experiential) that drive brand awareness and business growth. • Serve as a strategist and integrator leading cross-functional initiatives, managing marketing budgets, and analyzing data to optimize campaign performance. • Oversee brand and product marketing, organic social, and the GTM process for major marketing initiatives such as product launches, seasonal and brand campaigns. • Define and run a repeatable, cross-functional GTM framework for new product launches, holiday campaigns, and major brand initiatives. • Write and validate concise strategic briefs that align positioning, target segments, messaging, creative direction, and KPIs. • Partner with cross-functional leaders to plan, execute, and optimize omnichannel campaigns (performance, content, PR, social, email, in-app, retail partnerships) to meet revenue and brand goals. • Coordinate stakeholders (product, operations, supply, creative, analytics) to deliver launches on time and on budget. • Set KPI frameworks, build dashboards, run post-mortems, and iterate on creative and channels based on data. • Ensure on-brand messaging and creative consistency across all touchpoints; champion the brand voice and ingredient-focused positioning. • Own agency relationships for organic social, brand strategy, consumer insights and PR.