• Develops and oversees sustainable market access and channel strategies that will ensure products achieve the most optimal access positions for existing and future products. • Ensures close collaboration with other Patient and Market Access colleagues along with Medical, Marketing, Finance, Analytics and Sales colleagues to capture relevant payer insights, identify data gaps, develop compelling value propositions for field-based teams. • Understands reimbursement landscape and incorporates into market access & pricing strategy. • Manage and execute payer and channel specific marketing plans to achieve patient and business objectives • Aligns organization on metrics to assess impact of key market access strategies and tactics. • Contributes to annual brand planning, forecasting and budgeting process to represent payer and channel customer segment and ensures brand plans incorporate the needs of patient, payer and healthcare provider. • Partners with Product Planning and Business Development functions to inform market access inputs for early stage / targeted assets and lifecycle management strategies. • Identifies, as appropriate, payer/ system specific opportunities for innovative arrangements based on brand strategies. • Oversees all payer and channel market research for products.