• Own and continuously refine revenue forecasts, planning and performance across business segments utilizing historical data, market trends, and sales projections. • Own and iterate on scalable analytics systems, including custom dashboards and automated reporting frameworks to ensure GTM leaders have real-time visibility into performance and pipeline health in both CRM Analytics and core SFDC Lightning reporting. • Monitor performance against targets for new logos, renewals, cross sells and upsells and making necessary adjustments to achieve revenue goals. • Communicate effectively on KPIs and metrics for Sales, GTM, and CX teams, developing unified reporting standards and visualizations that empower leaders to act quickly and confidently. • Develop and strengthen relationships with internal departments and stakeholders ensuring effective cross-functional collaboration, aligning data strategy with business priorities to drive top-line growth. • Refine and expand upon current processes to automate tasks and reporting and improve data capture and utilization in business decisions. • Champion system and process enhancements that improve data integrity, speed to insight, and adoption of analytics tools across teams. • Work alongside GTM leadership to define marketing and sales goals, quotas, and territories, and provide insights and recommendations on campaign performance and trends. • Partner closely with Marketing Operations to link campaign analytics with revenue outcomes, attribution modeling, and ROI analysis. • Create and maintain capacity models, including headcount and territories by role based on KPIs, metrics, and pipeline goals. • Lead, mentor, and develop a team, fostering a culture of collaboration, accountability, and innovation. • Establish a vision for analytics excellence—developing talent, standardizing best practices, and driving adoption of a unified data strategy. • Act as the key architect and evangelist for revenue insights—owning the roadmap for analytics systems, integrations, and BI tools to enable scalable growth and decision-making. • Regularly present insights and recommendations to senior leadership, influencing strategic decisions related to revenue acceleration, customer lifecycle optimization, and go-to-market efficiency.