Fanatics, Inc.

We amplify pride and create connections for all fans around the world.

Senior Counsel - Marketing

General CounselGeneral CounselFull TimeRemoteTeam 1,001-5,000Since 2011H1B No SponsorCompany SiteLinkedIn

Location

New York

Posted

41 days ago

Salary

$200K - $230K / year

Professional Certificate3 yrs expEnglish

Job Description

• Review and approve promotional campaigns and terms, including acquisition and retention offers, odds boosts, loyalty programs, and materials connected to new product features. • Ensure all marketing content complies with applicable federal and state laws, as well as advertising and gaming regulations (e.g., FTC, state gaming commission regulations, etc.). • Collaborate with creative and compliance teams to ensure clarity, fairness, and accuracy in all promotional messaging. • Provide legal sign-off on all marketing assets including digital ads, emails, social media posts, affiliate content, influencer campaigns, and media buys. • Help craft compliant disclaimers and disclosures, ensuring alignment with regulatory standards and brand voice. • Review agreements and assist business with compliance with intellectual property and partnership agreement requirements. • Educate internal teams on legal risks and best practices in marketing and brand strategy. • Monitor developments in advertising law, gambling regulations, and IP trends, and assess their impact on business operations. • Support internal processes to ensure timely legal reviews without slowing down innovation.

Job Requirements

  • Juris Doctor (JD) from an accredited law school; licensed to practice law in New York or eligible for in-house counsel registration.
  • 3–6 years of relevant experience at a law firm or in-house legal department, ideally in gaming, tech, media, or entertainment.
  • Strong understanding of U.S. advertising laws (FTC Act, CAN-SPAM, TCPA, NAD decisions) and gambling regulations across regulated states.
  • Experience reviewing promotional terms, sweepstakes/contest rules, and digital marketing materials.
  • Understanding of IAB terms and negotiating advertising agreements.
  • Excellent communication skills and the ability to provide clear, actionable advice to cross-functional teams.
  • Strong attention to detail, sound judgment, and business acumen.

Benefits

  • For information about our benefits, please visit **https://benefitsatfanatics.com/**

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