Fanatics, Inc.
We amplify pride and create connections for all fans around the world.
Senior Counsel - Marketing
General CounselGeneral CounselFull TimeRemoteTeam 1,001-5,000Since 2011H1B No SponsorCompany SiteLinkedIn
Location
New York
Posted
41 days ago
Salary
$200K - $230K / year
Professional Certificate3 yrs expEnglish
Job Description
• Review and approve promotional campaigns and terms, including acquisition and retention offers, odds boosts, loyalty programs, and materials connected to new product features.
• Ensure all marketing content complies with applicable federal and state laws, as well as advertising and gaming regulations (e.g., FTC, state gaming commission regulations, etc.).
• Collaborate with creative and compliance teams to ensure clarity, fairness, and accuracy in all promotional messaging.
• Provide legal sign-off on all marketing assets including digital ads, emails, social media posts, affiliate content, influencer campaigns, and media buys.
• Help craft compliant disclaimers and disclosures, ensuring alignment with regulatory standards and brand voice.
• Review agreements and assist business with compliance with intellectual property and partnership agreement requirements.
• Educate internal teams on legal risks and best practices in marketing and brand strategy.
• Monitor developments in advertising law, gambling regulations, and IP trends, and assess their impact on business operations.
• Support internal processes to ensure timely legal reviews without slowing down innovation.
Job Requirements
- Juris Doctor (JD) from an accredited law school; licensed to practice law in New York or eligible for in-house counsel registration.
- 3–6 years of relevant experience at a law firm or in-house legal department, ideally in gaming, tech, media, or entertainment.
- Strong understanding of U.S. advertising laws (FTC Act, CAN-SPAM, TCPA, NAD decisions) and gambling regulations across regulated states.
- Experience reviewing promotional terms, sweepstakes/contest rules, and digital marketing materials.
- Understanding of IAB terms and negotiating advertising agreements.
- Excellent communication skills and the ability to provide clear, actionable advice to cross-functional teams.
- Strong attention to detail, sound judgment, and business acumen.
Benefits
- For information about our benefits, please visit **https://benefitsatfanatics.com/**
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