• Own and evolve the brand’s visual identity and creative direction • Establish and enforce brand standards across all channels • Build strong product guardrails and ensure cohesive execution • Maintain visual consistency across web, packaging, paid, email, and organic • Lead full rebrands or major brand refresh initiatives • Translate brand positioning into cohesive visual systems • Elevate packaging design, visual hierarchy, and shelf presence • Continuously refine brand perception as the company scales • Expert-level proficiency in Figma and modern design systems • Deep experience across website design, packaging, product imagery, and paid creative • Build scalable creative systems, templates, and workflows • Balance strong aesthetics with clarity, usability, and conversion • Design within performance-driven DTC environments (Meta, paid social, landing pages) • Understand how creative influences CTR, CVR, CPA, and overall efficiency • Iterate based on data while protecting brand integrity • Lead and develop internal designers and external partners • Maintain high creative standards across the organization • Provide clear direction and elevate overall creative output