We are seeking a Director of Creative Strategy to own and elevate our brand across every consumer touchpoint.

This is not a production design role. This is a senior creative leadership position responsible for defining, refining, and enforcing a cohesive brand system across packaging, web, paid media, lifecycle, and product.

The ideal candidate has exceptional taste, deep branding instincts, and experience building and evolving high-growth CPG brands in performance-driven environments.

You should have led rebrands, created scalable brand systems, and understand how creative directly impacts perception, conversion, and long-term brand equity.

Responsibilities

Holistic Brand Ownership

• Own and evolve the brand’s visual identity and creative direction
• Establish and enforce brand standards across all channels
• Build strong product guardrails and ensure cohesive execution
• Maintain visual consistency across web, packaging, paid, email, and organic

Rebranding & Brand Evolution

• Lead full rebrands or major brand refresh initiatives
• Translate brand positioning into cohesive visual systems
• Elevate packaging design, visual hierarchy, and shelf presence
• Continuously refine brand perception as the company scales

Creative Execution & Systems

• Expert-level proficiency in Figma and modern design systems
• Deep experience across website design, packaging, product imagery, and paid creative
• Build scalable creative systems, templates, and workflows
• Balance strong aesthetics with clarity, usability, and conversion

Performance-Aware Creative

• Design within performance-driven DTC environments (Meta, paid social, landing pages)
• Understand how creative influences CTR, CVR, CPA, and overall efficiency
• Iterate based on data while protecting brand integrity

Leadership

• Lead and develop internal designers and external partners
• Maintain high creative standards across the organization
• Provide clear direction and elevate overall creative output