• Drive the product narrative from conception to launch, partnering closely with Product and cross‑functional teams to translate early ideas into market‑ready stories, assets, and GTM plans • Develop clear, compelling product messaging and value propositions rooted in customer insights and competitive analysis • Partner closely with Product to understand roadmap priorities and translate features into user-centric stories • Build and maintain sales enablement tools such as battlecards, feature comparisons, objection‑handling guides, and demo scripts • Build personas, segmentation models, and competitive frameworks to sharpen market focus and identify opportunities • Collaborate with Demand Generation, Brand, and Content teams to ensure GTM alignment across channels and campaigns • Support lifecycle initiatives to increase product adoption, engagement, and retention • Continuously assess market trends, customer needs, and competitive movements to inform strategic decisions