• Define, evolve, and operationalize Halcyon’s GTM strategy and operating model. • Translate company and product strategy into actionable GTM plans, resource allocation, and execution frameworks. • Lead annual GTM planning, quarterly reforecasting, and ongoing GTM business reviews. • Partner closely with Finance on revenue modeling, investment tradeoffs, and growth planning. • Own demand planning, pipeline forecasting, and funnel architecture. • Establish clear visibility into pipeline contribution, conversion, and revenue impact by channel. • Ensure scalable, well-defined processes from top of funnel through Sales handoff. • Maintain marketing data integrity and consistent measurement across channels, tools, and regions. • Align marketing strategy, spend, and outcomes to revenue goals. • Own territory design, quota methodology, capacity planning, and compensation analytics. • Lead pipeline management, forecasting accuracy, and deal inspection frameworks. • Partner with Sales leadership to drive productivity, consistency, and predictability. • Partner with Customer Success to optimize onboarding, renewals, expansion, and retention motions. • Ensure seamless GTM handoffs across the full customer journey. • Own the strategic enablement vision across Marketing, Sales, Customer Success, and Partnerships to drive consistent, high-impact execution across the GTM organization. • Ensure enablement programs are tightly aligned to product launches, messaging evolution, competitive positioning, and go-to-market plays. • Drive consistency in sales methodology, customer engagement standards, and playbook execution across the full customer lifecycle. • Build feedback loops between frontline teams and Marketing, Product, and Leadership to continuously refine messaging, positioning, and sales plays. • Elevate enablement from training to strategic execution leverage that increases discipline, repeatability, and scale across the GTM organization. • Define and track GTM KPIs across demand and pipeline, conversion and velocity, revenue productivity, retention, and expansion. • Deliver actionable, executive ready insights that guide decision making, prioritization, and investment. • Own the end-to-end GTM technology stack, including CRM, forecasting and planning platforms, marketing automation, and analytics tools. • Drive adoption, governance, and continuous optimization of GTM systems. • Evaluate and implement automation and AI driven capabilities to increase leverage and operational efficiency. • Act as a strategic partner to senior leaders across Marketing, Sales, Customer Success, Finance, Product, and People. • Drive alignment, clarity, and accountability across GTM functions. • Serve as a trusted advisor to executive leadership on growth strategy and execution. • Build, lead, and scale a high performing GTM Operations and Strategy organization. • Develop and mentor leaders across Marketing Operations and Revenue Operations. • Establish a culture of operational excellence, accountability, and continuous improvement.