• Partner closely with North American and Global product and marketing managers to understand priorities, identify opportunities, and recommend high-impact communication strategies, plans, and channels • Lead the development of clear, differentiated product positioning and messaging for new and existing offerings • Build and optimize digital customer journeys, including content strategy, campaign architecture, and channel activation • Develop and execute integrated digital marketing strategy and own the execution of campaigns across web, email, social, paid media, and account-based marketing (ABM), ensuring on-time delivery, brand consistency, and measurable performance • Own and manage DemandBase, overseeing ABM segmentation, targeting, optimization, and analytics • Monitor campaign performance and provide data-driven insights, making agile, real-time adjustments to improve effectiveness and ROI • Maintain and update website content and manage vanity URLs to support marketing initiatives and enhance user experience • Lead and measure the MQL to SQL process • Lead the creation and maintenance of marketing collateral—brochures, spec sheets, sales tools, training materials—for all North America POC solutions • Collaborate with internal Creative Services teams, external agencies, and production partners to bring concepts to life from initial brief to final execution • Manage the full project lifecycle, including creative direction, cross-functional alignment, legal and regulatory approval, and production • Build and maintain a US Key Opinion Leader speaker bureau including identification, onboarding and scheduling of speakers and engagements • Support North America POC trade shows of all sizes, including materials management, promotions, and onsite readiness • Evaluate the quality, impact, and ROI of communications initiatives and present metrics-based recommendations for continuous improvement • Oversee all collateral approvals through the QR7 process, ensuring compliant, high-quality deliverables • Own and maintain a monthly Digital Marketing performance dashboard with insights on actions to take to drive continuous improvement, channel shift, etc.