• Execute multi-channel campaigns (paid, organic, webinars, events, email) aligned to MQL and SQL, and ARR goals • Build pipeline with nurture flows and conversion paths • Help evolve outbound messaging and ICP segmentation in partnership with Sales • Turn high-touch programs (controller dinners, webinars, industry events) into pipeline • Optimize landing pages and core product pages for conversion • Collaborate with our designer to develop high-performing assets (ROI calculators, one-pagers, case studies) • Implement A/B testing and improve conversion rates across forms and campaigns • Build and maintain dashboards that track full-funnel performance in HubSpot • Report weekly on MQLs, pipeline creation, cost per opportunity, and conversion rates • Ensure lifecycle definitions and attribution are clean and aligned • Run and optimize paid campaigns (search, social, retargeting) • Keep CAC disciplined — especially in a pre-PMF environment • Test new channels thoughtfully, without vanity spend • Help operationalize account-based campaigns for priority verticals (CRE, SaaS finance teams) • Enable SDRs with messaging, sequences, and campaign alignment • Improve lead scoring and qualification frameworks