Sift transforms healthcare payments through advanced data science.

Demand Generation Manager

Performance MarketingPerformance MarketingFull TimeRemoteTeam 11-50Since 2017H1B No SponsorCompany Site LinkedIn

Location

Wisconsin

Posted

18 days ago

Salary

Not specified

Bachelor Degree5 yrs expEnglishApollo

Job Description

• Work with sales and marketing to plan, execute, and optimize demand generation campaigns across paid, organic, and owned channels to drive qualified leads and pipeline • Partner closely with sales and product to align campaigns with ICPs, buyer personas, and revenue goals • Own top-of-funnel and mid-funnel programs, including paid search, paid social, email marketing, and content syndication • Build, manage, and optimize lead nurturing programs to improve conversion rates across the funnel • Configure dashboards to measure campaign performance, report on KPIs (MQLs, SQLs, pipeline contribution, etc.), and make informed decisions • Support other marketing initiatives and product launches with targeted campaigns and messaging • Maintain clean data practices and ensure accurate lead tracking and attribution in Hubspot • Document processes and keep campaign assets organized so programs are repeatable and scalable • Stay current on demand generation best practices, emerging channels, and industry trends

Job Requirements

5+ years in B2B SaaS in marketing, demand generation, growth, or adjacent roles (startup experience a plus)
Proven track record of creating and executing successful multi-channel campaigns that drive measurable pipeline growth
Hands-on experience building and executing campaigns in marketing and/or sales engagement tools
Comfortable operating autonomously in a face-paced environment; ability to juggle multiple campaigns simultaneously
Hands-on experience with marketing automation platforms (Hubspot); creating working with lists, filters, basic logic, and spreadsheets
Detail-oriented on execution: QA of links, forms, workflows, routing, and reporting setup
Self-starter mentality with a growth mindset and willingness to experiment
Platform experience: Hubspot (specifically CRM and marketing automation functionality), LLM assistants (Claude and ChatGPT), demand generation and buyer intent platforms such as Clay, Apollo, ZoomInfo, paid media (Google ads, LinkedIn ads, etc.)
Light graphic design experience preferred, experience with easy Canva, Figma or Adobe suite is helpful.

Benefits

Compensation will be based on skills, experience, and performance.

Related Categories

Performance Marketing

Related Job Pages

Performance Marketing Jobs in Wisconsin Remote Full-time Jobs (US)More US Remote Jobs

More Performance Marketing Jobs

Paid Media Strategist

Praytell

Category Shifting Creative Comms for Brands that Matter and Clients that Get it. PRWeek's Agency of the Year 2020.

Performance Marketing18 days ago

Full TimeRemoteTeam 51-200H1B Sponsor

Company Site LinkedIn

Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling, unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people… well, give a sh!t. ...

View details: Paid Media Strategist

Texas

Apply