• Work closely with sales teams to develop and implement proactive approaches to generating qualified new business meetings/opportunities and targeting accounts that meet the ideal customer profile. • Achieve quarterly and annual new business meetings/opportunity targets. • Manage business development activity in Espresa’s CRM system of record - track prospect interactions, manage lead information, and enrich CRM data (key contacts, incumbent vendors, renewal dates, and competitor usage to enhance future sales efforts). • Report out on meeting activity and outreach strategies. • Maintain contact with potential clients through follow-up communications to nurture relationships and help advance them to meetings/opportunities. • Stay informed about market trends and competitive products. This includes understanding the industry, identifying potential market segments, and keeping up to date with changes that may affect demand.