• Execute an integrated GTM strategy tailored for the Enterprise customer segment • Leverage paid, owned, and earned channels to maximize impact • Optimize marketing touchpoints and sales handoffs to increase conversion • Support sales and partner campaigns to drive holistic pipeline generation • Analyze and continuously improve programs with a focus on revenue • Build and manage high-performance multi-channel campaigns optimized for demo requests and quality conversions • Tailor messaging and campaign strategies for multiple personas, ranging from technical users to team leaders to economic buyers • Align with Product Marketing and Corporate Comms to support product launches, market conversations, and strategic initiatives • Develop and execute ABX campaigns focused on high value enterprise prospects • Collaborate with Sales and Partnerships to create outbound plays and co-marketing activations focused on leaders and decision makers in the Emerging segment • Work closely with Marketing and Revenue Operations to improve lead routing, increase conversion at every handoff, and ensure clean tracking • Define and track success metrics, which may include: • Quantity and quality of demo requests and MQLs • Conversion of leads to pipeline • Cost per qualified opportunity • Channel and tactic performance • Surface insights on funnel and campaign performance to double down on growth levers • Launch and iterate on growth experiments with clear hypotheses and measurable outcomes • Maintain a continuous feedback loop across Marketing, Sales, and Product to refine execution