• Lead the planning and development of progressive and effective marketing strategies and campaigns that support Prime's brand and drive sales and retention of Prime’s state public sector and national accounts • Collaborate with cross-functional business partners and stakeholders on the senior leadership team to deeply understand Prime's business objectives, product offerings, client utilization/adoption and history, and intended market positioning • Translate business insights into marketing strategies and create messaging that is clear, defensible and differentiates Prime and our products and services in the market • Provide strategic writing expertise and direction for creative strategies in alignment with company-wide initiatives; ensure Prime's key messages are consistent throughout all marketing pieces • Monitor relevant market conditions and trends in order to drive effective messaging and tactics to targeted audiences • Own prioritization of strategic and department level initiatives and projects; manage multiple projects and initiatives; ensure messaging and deliverables align to enterprise strategy • Provide mentorship, subject matter expertise and advice to less experienced members of the team and provide ongoing strategic guidance on various projects and programs