• Own the demand generation strategy for Harbor IT, driving pipeline and revenue growth across key verticals (Private Equity, Life Sciences, Fresh Produce, Oil & Gas) with cybersecurity-led solutions like XDR and compliance programs. • Create campaigns that convert—from expert-led webinars and content to high-touch events and referral programs—designed to deliver measurable pipeline impact. • Partner with SMEs and Sales to craft compelling narratives and assets that resonate with decision-makers and accelerate deal velocity. • Drive ROI accountability: Build metrics frameworks for every initiative, track attribution, and continuously optimize for revenue impact. • Innovate without overspending: Execute ABM, partnerships, and event-driven strategies with minimal reliance on paid digital ads. • Lead and coach a lean marketing team to deliver results, fostering a culture of creativity, accountability, and speed. • Leverage marketing tech (HubSpot, Salesforce, analytics tools) to automate workflows, track performance, and report on revenue contribution. • Experiment and iterate: Test new tactics, uncover partnership opportunities, and refine go-to-market programs to expand Harbor IT’s footprint.