• Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences. • Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts. • Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement. • Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders. • Manage budgets, timelines, and results while continuously experimenting with new tactics and tools. • Lead and analyze research projects to surface insights that fuel smarter ABM strategies.