• Own and execute campaigns that include: paid digital, email, webinars, SEO, virtual events, and more. • Develop and implement lifecycle marketing tactics and programs to engage prospects throughout their journey on our website and other platforms. • Drive new business meetings from Marketing efforts with a focus on MQLs. • Report on overall ROI of lead generation activities and engagement metrics. • Partner with EngFlow product marketing to ensure the best message is being delivered. • Contribute to strategic messaging campaigns. • Analyze campaign performance via Google analytics and/or new tools to inform strategy. • Test and optimize marketing tactics for customer acquisition. • Partner with EngFlow engineers to help us better broadcast EngFlow’s technical blogs. • Source and evaluate marketing tools and platforms for varying needs. • Partner with the Product Marketing team to analyze and improve marketing collateral and messaging. • Coordinate with the Field Marketing team on invites and follow ups to events and other leads. • Work closely with Senior Management and Sales teams to support product and sales growth.