Instructure

Amplify teaching. Elevate learning. Intensify impact.

Senior Marketing Specialist

MarketingMarketingFull TimeRemoteTeam 1,001-5,000Since 2016H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

16 days ago

Salary

$70K - $75K / year

Bachelor Degree3 yrs expEnglish

Job Description

• Help articulate and elevate the value of the Instructure Partner Program through updated website pages, collateral, case studies, partner spotlights, and ecosystem-focused content. • Work cross-functionally with Customer Success and Sales to identify partner success stories and turn them into compelling marketing assets. • Support creation and refinement of messaging that resonates with edtech companies evaluating partnership opportunities. • Ensure marketing tasks and partner program activities are executed accurately, on time, and with high-quality follow-through. • Collaborate with Sales to support outreach efforts, improve lead handoff, and equip teams with updated decks, one-pagers, and partner-facing materials. • Coordinate with Customer Success to identify case study candidates, gather testimonials, and communicate partner value through shared assets. • Maintain clear project plans, documentation, and timelines to keep all stakeholders aligned. • Contribute to expanding our partner prospect database through list building, segmentation, data hygiene, and research-driven sourcing. • Explore and test new channels to reach edtech companies—such as ecosystem showcases, targeted nurtures, social amplification, content syndication, webinars, or spotlight programs. • Recommend creative approaches for improving engagement and widening the reach of our partner value proposition. • Execute partner marketing activities such as email programs, webinars, co-marketing efforts, and events—in alignment with established strategies and priorities. • Support event planning and execution (virtual and in-person), managing logistics, promotion, communications, and follow-up tasks.

Job Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field.
  • 3+ years of experience in marketing execution, partner marketing, events, or demand gen—ideally in SaaS or edtech.
  • Strong proficiency with Marketo (or equivalent) and working knowledge of campaign, nurture, or operational setup.
  • Familiarity with Salesforce, ABM tools (Demandbase preferred), webinar platforms, and general martech components.
  • Excellent organizational and project management skills, with the ability to manage multiple initiatives simultaneously.
  • Strong analytical capabilities—comfortable interpreting data and translating insights into action.
  • Demonstrated creativity in storytelling, content creation, event promotion, or channel experimentation.
  • A proactive, self-starting mindset with the ability to take initiative, see what needs to be done, and drive work forward independently.

Benefits

  • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
  • Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
  • Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
  • Comprehensive wellness programs and mental health support
  • Annual learning and development stipends to support your growth
  • The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
  • Motivosity employee recognition program
  • A culture rooted in inclusivity, support, and meaningful connection

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