• Own the product vision and roadmap for engagement tooling, including automated messaging, lifecycle communication, and self-serve infrastructure. • Define and improve how teams create, manage, target, test, and measure engagement across channels. • Partner closely with Design, Engineering, Data, and Marketing to build systems that are flexible, reliable, and easy to use. • Enable high-quality launches and experiments by making engagement tooling faster, safer, and more predictable. • Balance user trust and experience with business goals, ensuring messages are relevant, timely, and useful. • Establish clear success metrics (e.g. activation, retention, re-engagement, conversion) and use data to guide prioritization. • Identify gaps, friction, and scalability limits in existing tooling and drive meaningful improvements. • Communicate product strategy, tradeoffs, and progress clearly to stakeholders across product, marketing, and leadership.