• Lead full-funnel TikTok Shop growth strategies: assortment, pricing, promotions, content, live events, and creator/affiliate programming. • Set quarterly GMV, ROI, and margin goals - and deliver them. • Conduct regular WBRs and QBRs, translating complex performance into actionable insights for executives. • Identify opportunities for expansion, upsells, and scope evolution. • Build and operationalize affiliate/creator programs, including commission structures, contracts, and KPIs. • Align creators with client goals, promotional calendars, and content strategies. • Lead live shopping events end-to-end: scripting, host selection, pin strategies, and post-event analysis. • Partner with creative teams to optimize content for conversion. • Align shop inventory, attribution, and catalog with ad campaigns (Spark Ads, Shopping Ads, etc.). • Build and interpret dashboards, analyze funnel drop-offs, and test hypotheses. • Translate raw data into client-facing narratives and recommendations. • Serve as the internal glue, coordinating between client, brand, TikTok • Escalate issues, remove roadblocks, and ensure alignment. • Mentor junior team members, build scalable playbooks, and raise the bar for execution.