• Designing, building, and maintaining a scalable HubSpot architecture (custom objects, workflows, automations, and data models) capable of supporting rapid organizational growth • Leading the integration of HubSpot with other platforms in the Sales stack, ensuring seamless data flow across the entire customer journey and utilizing advanced scripting (e.g., APIs, JSON, HubL) where necessary • Developing custom UI extensions (using tools like React, JSON, or HubL) to enhance the user interface and extend native CRM functionality beyond out-of-the-box limitations • Continuously auditing system performance, eliminating inefficiencies, and optimizing automation to drive sales and marketing alignment • Monitoring API usage limits, query latency, and integration health, performing root cause analysis on sync errors to ensure high availability and system reliability • Automating manual processes across sales and marketing to increase speed, consistency, and accuracy, moving beyond ad-hoc fixes to reusable, version-controlled system components • Collaborating with Marketing and Sales leadership to translate business requirements into technical solutions that improve pipeline management and campaign effectiveness • Maintaining clean, reliable data across all connected systems by implementing governance processes and automated data quality frameworks to protect system integrity • Developing advanced reporting and dashboarding to deliver actionable insights that inform strategy and optimize decision-making • Monitoring and evaluating HubSpot updates and new features, developing an adoption roadmap that positions the organization at the forefront of marketing automation innovation • Managing operational support by triaging and resolving technical issues raised in internal channels, functioning as the primary escalation point for CRM infrastructure outages