• Own content strategy and execution for the protocol’s primary X and LinkedIn accounts • Coordinate and align team member and regional accounts to amplify a coherent narrative • Co-own the content calendar alongside the content and communications team • Work closely with the Discord Community Manager to align public discourse with community conversation • Translate protocol updates, dashboards, metrics, and market insights into clear, credible social content • Engage selectively with accounts and conversations that meaningfully advance the protocol’s narrative • Maintain a high-signal social environment, prioritizing quality over volume • Monitor DeFi, TradFi, and macro market developments and integrate relevant insights into ongoing narratives • Design and maintain workflows for multi-account and multi-region social coordination