• Contribute actionable insights and customer-focused strategies to the annual Sales & Marketing planning process. • Align plans with both market trends and Griffith’s long-term goals. • Identify, engage, and grow strategic accounts by delivering customized solutions from Griffith Foods' full portfolio. • Actively pursue new product acquisitions with existing customers that are consistent with our Long-Range Plan. • Build and sustain strong relationships with key decision-makers. • Act as a trusted advisor, using a consultative selling approach to create mutual value and long-term partnerships. • Meet or exceed sales, volume, and profitability targets. • Ensure that all activities are aligned with budget expectations and organizational priorities. • Partner closely with internal teams including R&D, Marketing, Operations and Supply Chain, and Culinary to align customer needs with Griffith’s capabilities and innovation pipeline. • Lead sales planning, forecasting, and pipeline management. • Utilize CRM tools and data analytics to manage accounts, track performance, and support Sales & Operations Planning (S&OP) processes. • Manages negotiations with clients and customers regarding pricing, cost delivery and special promotions. • Provides weekly, monthly, quarterly and annual reports of activities and sales volume.