• Define project scope, goals, timelines, and budgets for website initiatives, including new product launches, redesigns, and feature enhancements. • Create detailed project plans, assign tasks, and manage resources using tools like Asana or Jira to ensure on-time and on-budget delivery. • Coordinate with internal stakeholders (marketing, sales, IT, content) and external vendors (developers, designers) to align on requirements and resolve issues. • Oversee the full project lifecycle from kickoff and wireframing through development, testing, launch, and post-launch optimization. • Monitor project progress, risks, and dependencies, providing regular status updates and reports to leadership. • Ensure website projects meet technical standards (e.g., responsiveness, speed, SEO best practices) and business objectives (e.g., conversion rate improvement). • Facilitate user testing, gather feedback, and iterate on designs and functionality to enhance customer experience. • Manage content migration, integration with e-commerce tools (Shopify), and third-party systems during site updates. • Track key website metrics post-launch (traffic, bounce rate, conversions) and recommend ongoing improvements. • Maintain project documentation, SOPs, and knowledge base for web processes to support team scalability. • Demonstrate high agency in decision-making, prioritization, delegation, and raising standards to drive project excellence and team performance. • Support advertising teams in managing marketing channels by aligning web projects with campaign needs and performance goals. • Identify opportunities to implement AI-driven automation in web workflows, tools, and processes to increase efficiency and scalability.