• Own and manage regular media performance reporting for multiple pharmaceutical accounts, ensuring accuracy, clarity, and timeliness • Analyze marketing and media performance data to identify trends, insights, and optimization opportunities • Translate complex datasets into clear narratives and actionable recommendations for internal teams and clients, bringing the data to life in a powerful way • Develop dashboards, visualizations, and scorecards using relevant tools (e.g. Tableau, Power BI, Google Looker Studio) • Experience working with third-party health data providers, with clear understanding of approaches and methodologies used • Ability to apply analytical frameworks and understanding of attribution methodologies, test/control analyses, and other marketing effectiveness measurement approaches to evaluate performance and guide media strategy • Support the design and interpretation of A/B tests, pilots, and controlled experiments • Contribute to modeling and predictive analysis projects • Collaborate cross-functionally with internal agency teams and leadership to develop and refine the agency’s reporting and analytics offerings and roadmap • Support & execute against opportunities identified within the agency to integrate or leverage AI and automation to improve reporting speed, accuracy, and insights generation • Work cross-functionally with media, account, and technology teams to enhance data flows, reporting templates, and processes • Document and communicate best practices for analytics and performance optimization