• You will identify and lead project discovery activities such as auditing and benchmarking, senior stakeholder interviews. You may conduct user interviews alongside our user research team • Responsible for the synthesis discovery findings into actionable insights and strategy direction for our UX, Design and Content strategy solutions • Responsible for developing KPI Frameworks, measurement and optimization plans • Responsible for developing healthcare and hospital centric (patient, family, physician) personas, identifying pain points, mapping customer journeys and making UX recommendations to our clients and experience design team • Partners with Healthcare executive leaders and new business teams to develop world class responses for new business pursuits. • Play a key support role in end-to-end solutions from strategy through, information architecture and design and content strategy. • Be a Healthcare focused strategy partner with a proven ability to navigate the complex dynamics of hospital systems and the ways that patients, caregivers, and clinicians engage with healthcare brands and services. • Lead experience strategy for end-to-end hospital and healthcare system digital transformation efforts. • Work at the intersection of experience design and technology solution, working with others on high-level requirements definition and the alignment of experiences and programs to the capabilities of technology platforms.