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Demand Generation Manager

Performance MarketingPerformance MarketingFull TimeRemoteTeam 11-50Since 2022H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

39 days ago

Salary

$75K - $85K / year

Bachelor Degree3 yrs expEnglish

Job Description

• Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms. • Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts. • Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution. • Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI. • Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience. • Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.

Job Requirements

  • 3+ years of experience in demand generation, growth marketing, or digital marketing, ideally within a VC-backed startup environment at the Series B, C, or D stage, with a proven track record of driving pipeline growth.
  • Strong analytical skills, with hands-on experience running growth experiments across demand channels, performing A/B testing, and presenting performance insights and recommendations to senior executives.
  • Expert in paid search, and hands-on experience with LinkedIn Ads, and other digital channels.
  • Deep understanding of ABM strategies, including account selection, personalized campaigns, and sales alignment.
  • Experience planning and executing in-person events with measurable impact on lead generation and pipeline acceleration.
  • Strong analytical skills—comfortable with data analysis, A/B testing, and reporting to optimize performance.
  • A results-driven mindset, with a passion for experimentation and a bias for action.

Benefits

  • Comprehensive health coverage including medical, dental, and vision
  • Flexible PTO
  • Support for personal development

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