• Completes sales to achieve company goals, objectives, and action plans • Seeks new customer opportunities and maintains current customer relationships • Provides highly technical, effective sales presentations • Provides customer service as necessary through warranty service, training, open houses, product application and sizing, and informing customers of product changes • Coordinates and attends tradeshows, state and regional shows, and territory seminars • Achieves continual sales and profit growth within the assigned territory • Establishes new relationships to earn customers' equipment specifications • Participates in pricing negotiations and purchasing contracts • Researches and reports competitive threats and provides recommendations on how to respond • Provides input to assist in steering product development to the marketplace and toward customers' needs and opportunities • Works with the marketing to ensure marketing such as collateral, packaging, catalogs, Internet presence, etc., meets customer demand • Performs other related duties as required or assigned